The Whole Package: How we carry the message of South Ormsby Estate into our Massingberd-Mundy Packaging

The beef packaging was the first one we worked on and the idea was to create a set of illustrations that represented life on the estate, so it includes a range of animals and plants that have resulted in a country life feel. The tissue paper that goes inside each beef box is covered in animal and plant life you can find at South Ormsby Estate including sheep, cows, geese, and flowers.

As the beef needs to remain chilled in transit, we use insulation made from 100% felted sheep’s wool inside the boxes as well. Not only does this minimise plastic use but the insulation can be recycled in a multitude of ways. Suggestions for reuse include animal bedding, draft excluders, pipe insulation and even shoe insoles.

The shipping box has the phrase ‘South Ormsby Estate to your doorstep’ printed on it as traceability is important to us and we have adopted a farm to fork policy where all our beef can be traced back to which cow it came from and even where on South Ormsby Estate they grazed.

A similar set of illustrations were then created for the Massingberd-Mundy gin packaging but using the botanicals that are used to flavour the gins instead. The result is tissue paper adorned with citrus fruits, elderflower, apples, and cinnamon sticks. Every bottle is wrapped in this paper, which is held in place at the neck of the bottle with brown string.

The gin bottles themselves are based on Charles Massingberd-Mundy and Marie Jeanne Rapigeon of Versailles. Copies of their original portraits from South Ormsby Hall are a main feature of each bottle and can be seen through the front of the glass.

When packaged ready for shipping, each bottle is sleeved in a honeycomb paper structure which acts like bubble wrap but can be recycled after use. Then there is the main shipping box itself which can be unfolded and popped in the recycling too.

The most recent packaging set we worked on were the illustrations for our country kitchen themed items. The tissue paper is wrapping the Massingberd-Mundy aprons which have just been released for pre-order and features a variety of kitchen utensils.