Gin Cocktails – Madame Massingberd Rosé Negroni

With the help of mixologist Vanessa Jay, I’ve crafted up a recipe you can follow to create a Madame Massingberd Rosé Negroni. This is one of our gin cocktails we’d love you to try! Once consumed primarily by old-school drinkers in the know, the bitter, boozy Negroni has become a cocktail menu fixture with as many variations as there are bottles in a bar. Here is a quick look at the classic Campari drink’s journey from a café in Florence to every bar.
1919, The Beginning: The story of the Negroni begins at the Caffè Casoni in Florence. There is no documented historical account, but it is believed by cocktailians that Count Camillo Negroni invented the drink when he ordered an Americano made with gin in place of the usual soda water. It was a success and not long after, the Negroni family founded the Negroni distillery, which produced a ready-to-drink version of the cocktail that they called Antico Negroni 1919. On this variation, we use rosé vermouth and côtes de Provence rosé paired with our sassy, elegant and flirtatious Marie Jeanne’s Pink Gin.
Why Côtes de Provence? Specifically, Gerard Bertrand cote de roses rose (2019) due to (1) Gerard Bertrand being an iconic king-like figure in the French rosé scene. This rosé hails from the Languedoc region where soft strawberry and subtle red cherry play a larger role but are still understated compared to other French rosé brands. These flavours pair perfectly with Marie Jeanne’s berry burst.